Why Independent Insurance Agents Offer More Value Than Big-Name Providers

The world of insurance is anything but simple. While big-name providers might seem convenient, independent agents bring unparalleled value that goes far beyond a simple policy transaction. Independent agents are truly customer-centric with access to multiple markets without being restricted to representing a single carrier.

Still not convinced? Here are three staggering statistics that may provide the insight you need to consider a career with an independent insurance agency.

Customization Matters: 94% of Customers Prefer Personalized Advice

According to a 2022 Accenture study, 94% of insurance customers value personalized recommendations and advice. Independent agents excel in this area, offering tailored solutions that big-name providers simply cannot match. Unlike captive agents, who are tied to a single company, independent agents can shop multiple carriers to find the perfect coverage that fits your unique needs.

Cost Savings: Independent Agents Save Customers an Average of 40%

Research from J.D. Power reveals that independent insurance agents save customers an average of 40% on their insurance premiums. By working with multiple insurance companies, these agents can compare rates, negotiate better terms, and ultimately provide more cost-effective solutions than single-carrier providers.

Long-Term Relationships: 86% of Clients Prefer a Trusted Advisor

A 2023 Insurance Networking News survey found that 86% of insurance customers prefer working with a trusted advisor who understands their long-term needs. Independent agents build lasting relationships, providing continuous support, annual policy reviews, and proactive guidance that transcends a transactional approach often affiliated with captive agents.

Together, it’s easy to see that the independent insurance agent is more than just a policy seller—they're a trusted advisor, financial protector, and strategic partner in the risk management journey. The ability to offer personalized, cost-effective, and relationship-driven service will set you apart in an increasingly impersonal insurance landscape.